McDonald was struggling in the first half of 2015. Here are sets of tweets (May 2015)
What was the Solution?
I agree with the findings 🙂
"In a new survey -majority of Americans want breakfast served all day in restaurants"
McDonald still sleeping?
— Deepak Singh (@smarket) July 1, 2015
It was a very obvious solution. I tweeted about All Day Breakfast way back in 2013
Big Breakfast with Hot Cakes is my new fav breakfast at McDonalds. It's really good
— Deepak Singh (@smarket) January 28, 2013
McDonald listened to the voice of customer and did this in October 2015
McDonald found that people love eating Breakfast at their restaurants. So, they came up with brilliant plan: "All Day Breakfast"
— Deepak Singh (@smarket) October 2, 2015
What happened to the stock price - This is October 2015
McDonald turnaround is the impressive story of last few months. All day breakfast can add more momentum pic.twitter.com/AfPJqAwJIz
— Deepak Singh (@smarket) October 23, 2015
The rally continued
This is what happens when the market gets excited about turnaround...McDonald Chart pic.twitter.com/zp9GWZ6fqg
— Deepak Singh (@smarket) January 31, 2016
The market was right: All Day Breakfast helped McDonald in boosting sales
McDonald All day Breakfast and turnaround pic.twitter.com/fa1O4Cxq64
— Deepak Singh (@smarket) April 28, 2016
The above story is an excellent example of how even Big companies can deliver turnaround by listening to the consumer and embracing simple ideas. All Day Breakfast has now played out in the market. Now the question: What next? McDonald chart resulted in this Opportunity way back in October 2016. I shared it back then
Investment Logic: The stock has built a base at $110 and if McDonald confirms that the business momentum is intact - then expect strong rally ahead. The stock needs fresh trigger to rally now
Here's what McDonald stock has done in last 12 months
Once a stock breaks out - then it's much safer to develop a fresh investment strategy like the one discussed above. McDonald has delivered 50% returns in last 12 months.
Let me know your views on the above.
Disclaimer – The state of the market notes is Deepak’s perspective on the market. The column is purely for educational purpose. Nothing contained herein is a solicitation to trade or a recommendation of a specific trade. By reading this publication you agree to make no trade relying in whole or in part on the comments of the writers